Monday, April 30, 2012

Alicia Silverstone Releases Organic Skin Care and Cosmetics Line

Image via Flickr
Vegan and eco-friendly celebrity, Alicia Silverstone, is partnering with organic cosmetics company, Juice Beauty, on a line of skin care and make up products.

Silverstone was directly involved in developing the product line and she was happy to put her name on products that use only organic and vegan ingredients.
"This is who I am. This is not just something I'm slapping my name on. I would never align myself with something that I don't 100 percent believe in. I think people count on me for that, and I take pride in that"
Juice Beauty's CEO, Karen Behnke, said she was excited to work with Silverstone because she is someone who has effortless beauty and she is someone people can relate to.

Silverstone's skincare consists of chamomile cleanser and nourishing moisturizer. Her cosmetic line includes "purely kissable" lip color, "irresistible glow" facial highlighter (blush) and "simply flawless" pressed powder.

With the most expensive product coming in at only $36, we love the accessibility of this organic skincare and cosmetic line. We know that, with Silverstone involved, the products have to be made of quality ingredients and that no animals were harmed in testing or production.

The products also seem like they are perfect for ease of use. We especially like the facial highlighter (blush) because of it's easy application. You just push up the highlighter, apply it to cheeks and use your fingers to blend.

Though the collection is small, we definitely think there are a few must-have items for eco-minded fashionistas. Check out the full collection here.

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