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The Food Revolution Day aims to encourage the general public to eat whole and natural foods, moving away from processed and unhealthy foods. To promote this idea, people can host events or dinner parties to prepare and enjoy a healthy meal. Oliver provides resources for event organizers on his website and anyone can volunteer.
The day is a byproduct of Oliver's similarly-named television show. After a career as a well-known chef in Britain, Oliver came to the States in 2010 to launch the show, Jamie Oliver's Food Revolution on ABC. During the show, Oliver tried to change unhealthy eating habits of residents in West Virginia (Season 1) and Los Angeles (Season 2).
We should also mention that Oliver has had his fair share of controversy in the animal rights department and he is definitely not vegan, nor is he promoting a vegan lifestyle. We do find it admirable though that he is attempting to get people to think more about their food. In fact, Oliver was one of the first whistle-blowers to speak up about pink slime and fillers used in meats.
Oliver is definitely raising awareness and getting people to question what they eat. That is a good start for many Americans who still may be confused by the conflicting health messages in the media. If Oliver can get people started down the path to health, we say more power to him. Want to get involved? Find a Food Revolution event in your area.